Every summer, the Metro Toronto Convention Centre hosts Canada's largest Bridal Show — a large convention for everything "wedding" with over 15,000 visitors annually.

To prepare for this, Fairyland Blooms reached out to us to help create a uniquely magical brand and web experience to promote their services.

Although the colour palette for Fairyland is light and romantic, we ensured that text elements and other vital pieces of information were still accessible on web, and clearly readable on printed pieces.

In addition, we created a special leave-behind to hand out at the event, with an event-specific discount to increase leads and make new connections.